About HiPUBLIC
We turn audiences into advocates
HiPUBLIC was founded with one mission: to make influencer marketing a predictable, scalable growth channel for brands that demand more than vanity metrics.
Our Story
From a bold idea to a global force
HiPUBLIC was born in the intersection of performance marketing and content creation — at the moment when brands started realizing that traditional ads couldn't compete with genuine human connection.
Today, we operate across 40+ countries, managing campaigns for some of the most recognizable names in iGaming, lifestyle, and technology. Our team of strategists, creatives, and data analysts works as one to deliver outcomes that actually matter.
We don't just match brands with creators — we engineer the entire ecosystem: the strategy, the creative, the analytics, the iteration.
Our Values
Principles we never compromise
Transparency first
Every metric, every decision, every result — your view is the same as ours.
Performance obsessed
We don't celebrate impressions. We celebrate conversions, retention, and revenue.
Creative courage
Safe is slow. We push creative boundaries because that's where the real impact lives.
The Team
The people behind the results
A tight-knit team of specialists obsessed with campaigns that actually work.
Alex Marchenko
CEO & Co-Founder
Serial entrepreneur with 10+ years in digital marketing and iGaming.
Sofia Kovalenko
Head of Strategy
Former agency director with expertise in performance campaigns.
Dmytro Lysenko
Head of Partnerships
Influencer relations expert managing a network of 5000+ creators.
Maria Bondar
Creative Director
Award-winning creative strategist specialising in brand storytelling.
Ready to start?
Turn your brand into a movement
Whether you're a brand looking to scale or a creator ready for partnerships — we want to hear from you.